Case study with HMG Benelux — Expanding the partnership to enable deeper insights and higher consent rates

HMG Benelux is the second property on which the HMG Group has implemented the Usercentrics Consent Management Platform (CMP). Exceptional customer experiences and earning brand trust are at the core of their business, which is as important online as in stores. So the CMP had to enable regulatory compliance without getting in customers’ way. With a smaller team, the company also needed to be able to set it up and maintain it without major resource needs.

HMG Benelux was able to easily customize their CMP to match their brand presence, helping their online user experience stay seamless. They have found the translation tool really useful for their customer base, and the analytics continually help them to get a clear overview of how their settings are working out, and where they can optimize.

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