Blog
Google Ads, GA4 and consent management
Google continues to introduce product updates that advance data privacy requirements. New regulations like the Digital Markets Act (DMA) also require enhanced...
Are ecommerce businesses ready for the new consent requirements?
The ecommerce privacy world is shifting, and understanding the new consent requirements is crucial for online retailers. Let's explore the impact of the new...
What does Meta’s ad-free subscription model for European users mean for the future of digital advertising?
With Meta's new ad-free subscription model for EU users, the digital advertising industry is facing a major shift. Discover what this move means for user privacy...
Industry News
Google’s March deadline for privacy compliance: CMPs, Consent Mode and ensuring continued advertising
Google’s March deadline for advertiser requirements in EEA is coming fast, as reinforced by their latest help center article. Learn why you need a...
AI and data privacy: What do US President Biden’s Executive Order and the EDPS resolution on generative AI bring to the table?
What’s the impact of artificial intelligence (AI) on data protection and user privacy online? We delve into US President Biden's Executive Order on safer AI and...
Data privacy regulation in 2024: what we’re watching
Data privacy saw a lot of change and advancement in 2023. More regulations, more requirements from businesses and more consumer expectations. There is...
Regulations
How the European Digital Markets Act (DMA) impacts user privacy and consent management
The European Digital Markets Act (DMA) came into force in November 2022 and gatekeepers have been nominated by the European Commission. But how does the DMA...
What is the Google EU user consent policy?
Google's EU user consent policy sets the foundation for responsible data handling in digital advertising. We explore how websites that have received a...
Delaware Consumer Privacy Act (DPDPA): An Overview
The Delaware Consumer Privacy Act is the twelfth state-level data privacy law passed in the United States. It’s considered one of the more consumer-friendly...
Apps
AdMob for Games: The ultimate guide to increasing mobile game monetization with user consent
Are you a mobile game developer looking to maximize your game's revenue? The answer lies in AdMob for Games. Explore our guide to learn how to leverage AdMob to...
Mobile app monetization: Google AdMob in the mobile advertising market
Mobile app developer seeking to boost your app's revenue? Discover the potential of Admob for app monetization, including how to ensure data protection...
Understanding Google’s Additional Consent: A guide for publishers
As a publisher, you're likely already aware of consent management's crucial role in the digital marketplace. Enhancing the user experience through transparency...
Server-side tagging
How to respect consent in your Tealium EventStream with the Usercentrics CMP
Server-side tagging enables better data quality and control. Learn more about implementing it with Tealium’s EventStream and Usercentrics.
How to implement server-side conversion tracking with Google Ads and Usercentrics CMP
Server-side tagging enables better data quality and control and reduced costs. Learn more about implementing it with Google Ads and Usercentrics.
Server-side tagging: what it is and how it will impact the future of consent and data
Privacy regulations and web technologies are changing quickly, presenting challenges for companies that need data. More sophisticated solutions are coming.
Data Privacy
Zero-party, first-party, second-party and third-party data: What’s the difference and should you use them all?
Data is critical for business, but which data? Regulation, consumer awareness and technology are bringing evolution to data privacy and strategy and signaling a...
Web development in the era of the Digital Markets Act (DMA): Adapting to changing privacy regulations
There are exciting opportunities ahead for web developers who adapt to the Digital Markets Act (DMA). Learn about the role of web developers in enabling DMA...
Review of 2023 in data privacy around the world
2023 definitely saw the acceleration of data privacy: in regulations, in consumer expectations, and in business’ operational changes and requirements in the tech...
Cookies
German Data Protection Officer calls for Google to offer “reject all” cookie consent option
Hamburg Data Protection Officer calls for Google to fix unequal access to consent and enable a “reject all” option for personal data processing.
Google Introduces Topics to replace the controversial Federated Learning of Cohorts
Google has canceled plans to replace third-party cookies with their Federated Learning of Cohorts (FLoC). Instead, its new proposed model is Topics.
Cookie consent: 4 tips to increase opt-in rates and regain users trust
The acceptance rate is the key to improving ad revenue. Find out how to re-engage users who have opted out.
Privacy Policy
How to write a privacy policy
Data privacy laws require organizations processing personal data to clearly notify data subjects about what data is processed, for what purposes, who it is...
What is privacy by design and how does it protect data and user privacy?
Privacy by design centers proactive data and user protection at all stages of planning, design, development and operations.
What is a privacy policy and why do you need one?
Privacy policies help organizations comply with privacy laws by communicating to users about data collection by websites and apps.
Product Updates
Usercentrics CMP supports Google Consent Mode V2
As Google Consent Mode-certified Consent Management Platforms (CMP) partner, we’re proud to share that Usercentrics CMP supports Google Consent Mode V2 signaling...
Usercentrics is certified for Google’s new CMP requirement for publishers
Usercentrics certified by Google for a new requirement for publishers utilizing Google services. They will now have to use a certified CMP when serving ads in...
Consent Management for Customer Data Solutions
Using Data Warehouses and CDPs to store and manage customer data on companies’ own servers means opportunities and constraints for consent management.
Latest articles
Cookies Apr 25, 2019
Cookie Hint
What is a cookie hint? Ever since the General Data Protection Regulation (GDPR) came into effect in May 2018,...
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Regulations Feb 15, 2019
BayLDA: Tracking tools are not used in compliance with GDPR
On the occasion of Safer Internet Day, the Bavarian State Office for Data Protection Supervision (BayLDA) audited websites with...
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Embed consents from Usercentrics directly into your website
Our Consent Management Platform enables you to embed Data Processing Services with all their information directly into your website....
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Privacy Policy Sep 29, 2018
Consent Under GDPR And ePrivacy
Under GDPR, a consent has to be informed and given freely. That means, that the data subject must have...
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Product Updates Sep 29, 2018
Criteria for a CMP
Consent in daily life appears to be simple: it’s a Yes or No question. Consent in legal terms and...
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Regulations Sep 26, 2018
The iab Transparency & Consent Framework
The iab consent framework by the iab Tech Lab specifies the way, a consent is saved and forwarded between...
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Product Updates Sep 26, 2018
What Is A Consent Management Platform (CMP)?
A CMP aka Consent Management Platform is normally used by advertisers, publishers and agencies and consist of 3 major elements
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Regulations Sep 25, 2018
Why Consent
Is Consent mandatory? The question is legit and we’re happy that you ask. As one of the legal bases...
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